Vote for 2024’s Tourism Superstar and win a £250 gift card

From cycling experts to park rangers and food tour guides – these tourism heroes form the backbone of English tourism. We’ve whittled hundreds of nominations down to the final 10. Check out the videos for each of our 10 finalists below and then cast your vote. Once you’ve voted, you can enter a prize draw for a £250 VisitBritain Gift Card.

The finalists

Amy Whitfield, Triple A Food Tours, North East


Amy’s tours have been showcasing the Northumberland region’s food scene since 2019. With her team of knowledgeable guides, each tour reflects the warmth of northern hospitality, and more importantly you can eat your way through various independent restaurants.

Vote for Triple A Food Tours

Bury St Edmunds Tour Guides, West Suffolk

Bury St Edmonds, West Suffolk

The Bury St Edmunds Tour Guides wear the all-important Blue or Green Badges, which signify guiding excellence. They’ve been leading tours since 1978, which include daily tours covering 1,000 years of history and ghost walks exploring the darker side of the town.

Vote for the Bury St Edmunds Tour Guides

Emily Williamson, Pub Tours Ltd, Peak District

Peak District

Celebrating the Peak District’s all-important pub culture, Emily’s dedicated tours cover unique pubs in the region, helping to drive visitor numbers to this important part of Peak life. The tours cover everything from a pub housed in a railway carriage to village pubs with views of the countryside.

Vote for Pub Tours Ltd

Field Sport UK, Leicestershire

Ashby-de-la-Zouch, Leicestershire

This outdoor activity centre in Leicestershire has 30 exciting sports to choose from no matter your age, including axe throwing and archery. They also host family and team building experiences and boast some serious eco-friendly credentials. 

Vote for Field Sport UK

Liam White, Fairytale Farm, Oxfordshire

Chipping Norton, Oxfordshire

Liam’s job leading the animal care team at this magical farm often sees him helping children to pet animals and taking care of guests with special needs to make them feel included; he even takes animals out to patients in care homes and hospices. 

Vote for Liam White

Isle of Wight Ramblers, Hampshire

Isle of Wight, Hampshire

From slow Sunday strolls to epic three-day adventures, the voluntary Isle of Wight (IOW) Ramblers do incredible work promoting the island as one of the world’s top rambling destinations as well as championing the annual walking festival, which turns 25 this year. 

Vote for the IOW Ramblers

Lily-Rose Sheppard, Roundhouse Birmingham


After recovering from serious illness, Lily-Rose started volunteering as a kayak and paddleboarding guide along Birmingham’s many canal ways which give you a new perspective of the city from the water. Today she’s a valued member of the Roundhouse team. 

Vote for Lily-Rose Sheppard

Pete Chambers BEM, The Coventry Music Museum

Coventry, Warwickshire

Music aficionados don’t often come more dedicated than Pete Chambers. After opening the museum in 2014, Pete runs every aspect of it as a volunteer; the exhibits include thousands of precious artefacts from Coventry and Warwickshire’s eclectic music scene. 

Vote for Pete Chambers BEM

Robert Dennis Brown, Dalby Forest Cycle Hub, North Yorkshire

Dalby Forest, North Moors National Park

Known for sharing his passion for cycling with newcomers through his popular ‘Learn to ride in 90 minutes’ courses, Rob helps cycling novices of all ages and works with those needing adapted bikes as well to build confidence and develop a love for the great outdoors.

Vote for Robert Dennis Brown

Ian and Sue Rainford, Brickhouse Farm Cottages

Hambleton, Lancashire

Less  than a year after winning Silver in the Accessible and Inclusive Tourism category at the VisitEngland Awards for Excellence, the Rainford’s hugely successful accessible “home away from home” holiday cottages continue to attract huge numbers and praise from customers.

Vote for Ian and Sue Rainford
23 Feb 2024(last updated)

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  • 1


  • 2

    Bury St Edmonds, West Suffolk

  • 3

    Peak District

  • 4

    Ashby-de-la-Zouch, Leicestershire

  • 5

    Chipping Norton, Oxfordshire

  • 6

    Isle of Wight, Hampshire

  • 7


  • 8

    Coventry, Warwickshire

  • 9

    Dalby Forest, North Moors National Park

  • 10

    Hambleton, Lancashire

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