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The finalists

Amy’s tours have been showcasing the Northumberland region’s food scene since 2019. With her team of knowledgeable guides, each tour reflects the warmth of northern hospitality, and more importantly you can eat your way through various independent restaurants.

The Bury St Edmunds Tour Guides wear the all-important Blue or Green Badges, which signify guiding excellence. They’ve been leading tours since 1978, which include daily tours covering 1,000 years of history and ghost walks exploring the darker side of the town.

Celebrating the Peak District’s all-important pub culture, Emily’s dedicated tours cover unique pubs in the region, helping to drive visitor numbers to this important part of Peak life. The tours cover everything from a pub housed in a railway carriage to village pubs with views of the countryside.

This outdoor activity centre in Leicestershire has 30 exciting sports to choose from no matter your age, including axe throwing and archery. They also host family and team building experiences and boast some serious eco-friendly credentials. 

Liam’s job leading the animal care team at this magical farm often sees him helping children to pet animals and taking care of guests with special needs to make them feel included; he even takes animals out to patients in care homes and hospices. 

From slow Sunday strolls to epic three-day adventures, the voluntary Isle of Wight (IOW) Ramblers do incredible work promoting the island as one of the world’s top rambling destinations as well as championing the annual walking festival, which turns 25 this year. 

After recovering from serious illness, Lily-Rose started volunteering as a kayak and paddleboarding guide along Birmingham’s many canal ways which give you a new perspective of the city from the water. Today she’s a valued member of the Roundhouse team. 

Music aficionados don’t often come more dedicated than Pete Chambers. After opening the museum in 2014, Pete runs every aspect of it as a volunteer; the exhibits include thousands of precious artefacts from Coventry and Warwickshire’s eclectic music scene. 

Known for sharing his passion for cycling with newcomers through his popular ‘Learn to ride in 90 minutes’ courses, Rob helps cycling novices of all ages and works with those needing adapted bikes as well to build confidence and develop a love for the great outdoors.

Less  than a year after winning Silver in the Accessible and Inclusive Tourism category at the VisitEngland Awards for Excellence, the Rainford’s hugely successful accessible “home away from home” holiday cottages continue to attract huge numbers and praise from customers.