Liverpool incentives

Treat groups of up to 20 to an exclusive after-hours private tour of the award-winning ‘The Beatles Story’ visitor attraction.

This special experience can include welcome drinks and canapés, a personal tour of the exhibitions with a qualified guide, and a private dinner with John Lennon’s sister, Julia Baird. 

Visit the Beatles Story website to know more

Give guests the ‘Anfield experience’ and let them discover what it means to ‘Never Walk Alone’ - the club’s anthem and part of what makes this legendary football ground so captivating. 

Enjoy a three-course meal in the Legends Lounge or in an Executive Box before being taken behind-the-scenes on an exclusive tour to meet one of Liverpool Football Club’s iconic former players. 

Visit the Anfield football stadium website to know more

Take guests back in time to the era of Mersey Beat by taking them to the legendary Cavern Club and the venue where the Beatles played their way into the history books. 

A place of pilgrimage for music fans from all over the world, the Cavern Club is available for private hire for groups of up to 350 standing.

Perform on the same stage where Sir Paul McCartney once played whilst enjoying a private bar and exquisite catering from Garson Events. 

Visit the Cavern Club website to know more

Groups will receive a warm welcome at the Liverpool Gin distillery as they take part in the Gin Lab Experience.

Toast your group with a Liverpool Gin & Tonic as you learn the process of distilling gin.

Head to the ‘Gin Laboratories’ where groups can learn about the history of gin and explore a wide range of botanicals, finishing off with a choice of your very own personalised bottle of Liverpool Gin. 

Visit the Liverpool Gin distillery website to know more

On Liverpool’s doorstep is England’s ‘Golf Coast’ - with 14 of the finest golf courses in Britain.

In the surrounding areas of The Wirral and Southport, these leading courses offer exclusive golf and spa package experiences in beautiful countryside settings.

The newly refurbished Formby Hall Golf Resort and Spa - just a 40-minute drive from central Liverpool - has an 18-hole championship golf course, as well as a newly refurbished full-service restaurant and bar, luxurious spa, heated indoor swimming pool and four meeting rooms.

Visit the Formby Hall Golf Resort website to know more

The Knowsley Hall estate is the ancestral home of the Earl and Countess of Derby who welcome small incentives groups for exclusive-use, luxury experiences. 

With 2,500 acres of private walled estate, there is no shortage of indulgent experiences, including an award-winning spa, archery, clay shooting and safari tours. The estate’s executive chef is also on-hand to design bespoke menus using ingredients grown on the estate. 

Recently restored, the stunning hotel bedrooms display many of the private art and historical collections from the estate’s impressive 1,000-year-old history.

Visit the Knowsley Estate website to know more