Meet in Birmingham
- Its enviable location at the heart of the UK and highly accessible transport network makes Birmingham an ideal host for events of all sizes. More than 95% of the UK is easily accessible within a four-hour travel time.
- Birmingham has more Michelin-starred restaurants than any other city outside of London.
- From Cadbury and custard to Digbeth Dining Club, the West Midlands continues to make its mark on the culinary scene. Other British kitchen staples invented in Birmingham include Typhoo Tea, HP Sauce and Bournville drinking chocolate.
- From the invention of the steam engine in the 18th century and the self-adhesive stamp in the 1960s, to the UK’s first multi-city testbed for 5G technology – the West Midlands has remained at the forefront of industry for centuries.
Birmingham is at the heart of the UK’s transport network, making it very easy to reach.
A Regional Tourism Strategy to grow the West Midlands’ visitor economy by more than £1 billion launched in September 2019, aiming a significant boost jobs and the economic value of tourism.
Developed by the West Midlands Growth Company (WMGC), the strategy is underpinned by showcasing and creating legacies from the world-renowned events soon being held in the region - including Coventry City of Culture 2021 and the Birmingham Commonwealth Games in 2022.
Business, professional and finance services
From the first Lloyds Bank in 1864 to HSBC’s ring-fenced banking headquarters in 2019, the West Midlands is one of Europe’s largest and fastest-growing Business, Professional and Finance Services (BPFS) clusters. Today, the West Midlands is a major banking and finance centre, with 321,000 employees working at more than 43,000 BPFS companies. The region is a base for big names such as Deutsche Bank, PwC and HSBC, which started as the Birmingham and Midlands Bank in 1836.
Home to more MedTech companies than any other UK region, the West Midlands sits at the forefront of medical advancement. By pioneering the use of X-ray imaging, Birmingham’s John Hall-Edwards kickstarted a whole new field of medical science. He was the first medical professional to use radiation during a surgical operation and took the first ever X-ray image of a human spine.
Queen Elizabeth Hospital Birmingham was the first hospital outside London to use the radiotherapy machine CyberKnife, which uses robots to target radiation on hard-to-reach tumours with 0.1mm precision.
The pacemaker has transformed the lives of patients with heart rate conditions around the world. The technology was the result of landmark research by heart surgeon Leon Abrams and electronic engineer Ray Lightwood, both alumni of the University of Birmingham.
Where to stay
The wider West Midlands region, in which Birmingham is located, boasts over 36,000 bedrooms.
|4* hotels||11,500 bedrooms|
|3* and under properties||13,100 bedrooms|
|Other (student accommodation / home sharing)||7,000 bedrooms|
From sports to music, convention centres to centres of academic excellence, Birmingham has a venue to suit every event requirement.
Motivate, reward and inspire with memorable incentive experiences in the heart of the UK.