VisitEngland privacy policy

VisitEngland* is committed to protecting your privacy as a user of our website , and the confidentiality of any personal information that you may provide us with during your visit to the Site.

VisitEngland abides by the Data Protection Act of 1998 (see and complies with its provisions to ensure that any data you provide is treated accordingly.

Information is gathered automatically by the web server, through the use of cookies on the Site, and also from your interaction through online requests for brochures as well as the submissions of online forms.

General information that is collected by the web server and which does not require any input on your part, apart from to log on to the Site, is data such as:

- type of browser

- operating system

- IP address

- domain name


Cookies and You

A cookie is a text-only string that is entered into the memory of your browser by our web server. The use of cookies enables our website to store information on your machine so that it can be retrieved at a later date. This is done so that we can monitor the number of people visiting our Site and to determine the country of origin of specific users.

If you do not wish to accept new cookies or wish to disable cookies altogether, you can set your browser accordingly using its menu bar. However the Site will then be unable to offer you a personalised service.


Our use of cookies

We use Google Analytic cookies for improving service

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This is to ensure that the service is available when you want it and fast.


Name: _utma

Typical content: randomly generated number

Expires: 2 years


Name: _utmb

Typical content: randomly generated number

Expires: 30 minutes


Name: _utmc

Typical content: randomly generated number

Expires: when user exits browser


Name: _utmz

Typical content: randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search)

Expires: 6 months


The data stored by these cookies can be seen only by the relevant teams and partners at VisitEngland and Google and never shows any confidential information.


Third party cookies

When you visit you may notice some cookies that aren't related to the Site. If you go on to a web page that contains content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Sometimes we'll advertise on 3rd party websites. Cookies are used to help us and our advertisers see which advertisements you click on and interact with.

These cookies include:


Typical content: User ID

Expires: Up to 2 years

To find out more about what this cookie is and how it works:

To opt out:

Media iQ

Typical content: User ID

Expires: 365 days

To find out more about what this cookie is and how it works:

To opt out:


Cookie name: UA

Typical content: Encripted - Alphanumeric UserID

Expires: 30 days


Cookie name: ID

Typical content: Encripted - Alphanumeric UserID

Expires: 365 days

To find out more about what this cookie is and how it works:

To opt out:


Typical content: anonymous UserID

Expires: 2 years

To find out more about what this cookie is and how it works:

To opt out:

Online Forms

Any information that you provide online, should it be a request for brochures or an email query is captured into our database. Primarily, the information provided is used to fulfil any queries and requests that have been sent to us, and also to keep you updated with news and promotions concerning Britain as your holiday destination, should you opt-in to receiving information from us. The gathered information also helps us to improve our website, by making it more personal for each individual user.

This information is confidential and is not passed on to our selected partners without your consent.

This privacy statement only applies to Third party sites that are linked to from this site, are not covered by this statement. You should check the privacy policy for the site in question to determine how your information will be used when visiting that site.

* A statutory body incorporated under The Development of Tourism Act 1969 as the British Tourist Authority.

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