Looking for things to do in the West Midlands? The region is packed with dazzling theatres, colossal exhibition centres, Balti restaurants, and shiny shopping malls. Shrines in Coventry include super-size-sports and music arenas and cathedral ruins alike. With endless ancient woodlands, heaths, and wetlands to explore, it isn’t hard to see how this place inspired JRR Tolkien to write The Lord of the Rings. With county cricket, Premier League football, and rugby union alongside Europe’s biggest library, both sports fans and bookworms will be in heaven. The West Midlands is also home to Cadbury’s chocolate factory where you can taste the chocolate fresh from the production line.

Places to visit in the West Midlands

VisitEngland Gold Award Winner: Black Country Living Museum
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Step back in time at the UK’s largest open-air museum and worthy winner of 2022’s Resilience and Innovation Award.
Go chocolate crazy at Cadbury World
A must-visit destination for chocoholics of all ages, Cadbury World in Bourneville near Birmingham is full of fun indoor activities and things to do when it rains.
Location: Birmingham, West Midlands