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NewcastleGateshead - Sage Gateshead

The river Tyne with views of The Sage© VisitEngland

Event name: 12th International AIC Colour Conference 2013
Organiser: NewcastleGateshead Convention Bureau and Benchmark Conference & Events
Venue: NewcastleGatestead/Sage Gateshead
Number attended: 600
Date of event: 8-12 July 2013

Why was the destination chosen?

NewcastleGateshead Convention Bureau won the bid to bring the conference to the destination in 2010, in partnership with local Conference Ambassador, Professor Anya Hurlbert, Director of the Institute of Neuroscience at Newcastle University.
Professor Anya Hurlbert, who was also part of the AIC 2013 organising committee commented: “The Sage Gateshead is an iconic building filled with light and colour, reflected from its own architecture and the surrounding riverscape – perfect for an international conference on colour.”

© VisitEngland

The objective of the event

NewcastleGateshead welcomed delegates from 33 countries when the Association Internationale de la Couleur (AIC) hosted their 12th International Colour Conference – Bringing Colour to Life – at Sage Gateshead.
The AIC hosts the only colour conference in the world that promotes all facets of colour, providing a forum where interested individuals, researchers, academics, artists, architects, industrialists, engineers, designers, lighting experts and business leaders can share ideas, interact and learn of recent advances in the field.
The programme looked at the technical and scientific areas of colour production and reproduction, the human response to colour, and the ways in which colour can be used sustainably, now and in the future.


Final word

Gill Pilkington, Conference Development Manager at NewcastleGateshead Convention Bureau said: “AIC 2013 was a fantastic event of significant benefit to NewcastleGateshead and wider region. Not only was there almost 600 delegates from across the world enjoying the conference on the iconic NewcastleGateshead Quayside, but there was a varied social programme meaning that many of them experienced some of North East England’s other highlights.”

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