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VisitEngland launches official Enjoy England Android app

Category: 2012
March 30 2012

PRESS RELEASE

VisitEngland today launched a new Android version of its official Enjoy England app.  This new version is free to download and provides over 1,000 up-to-the-minute ideas for unmissable destinations and attractions across the country, enabling more smartphone users than ever before to plan the perfect day trip or holiday in England. Containing the same rich visitor information as the existing iPhone version, the Android app also offers new functionality, with an inbuilt QR Code reader allowing users to scan 2D barcodes and access information on the go.

Users can personalise their search according to indoor or outdoor activities, or the most popular ‘must-see’ things to do, and those sticking to a budget can be inspired by hundreds of free ideas. Each result comes complete with a Google Map location, and users are encouraged to share their experiences and upload suggestions to the interactive map. The Enjoy England Android app also includes free access to travel content and readers’ tips from The Guardian newspaper and great ideas from enjoyengland.com.  

VisitEngland’s Chief Executive, James Berresford, commented: 
“The Enjoy England Android app was developed in response to the numerous requests we received following the successful launch of our iPhone app. The rapid progression of mobile technology is changing the way we access information, and as the national tourist board, it is crucial that our visitor information is available when and where people need it most. This new app will help even more of us to get the most out of the destination on our doorstep in this very exciting year.”

Visit http://www.enjoyengland.com/Official-Enjoy-England-app/ to download the Enjoy England Android app, free of charge.

 

Notes to editors

The Enjoy England Android app was developed by Addictive, a full-service digital agency focusing on mobile http://www.addictivemobile.com/.

 

About VisitEngland

  • VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors 
  • Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
  • VisitEngland markets England under the Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand internationally 

 

About England

  • England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £97 billion, and supports in excess of 2 million jobs 
  • More information can be found on www.enjoyengland.com and www.visitengland.org

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