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Regional Growth Fund Programme

Growing Tourism Locally

“Growing Tourism Locally” is a three-year programme to March 2015 delivered by VisitEngland and local partners funded by the Government’s Regional Growth Fund (RGF), VisitEngland and the private sector.

The aim of the project is to inspire UK residents to take more holidays in England; boosting local economies through growth in visitor spend, resulting in the creation of over 9,100 indirect tourism jobs.

A number of areas were selected to participate in the Destination element of the project. Details of these destinations and how they were selected is available here.

However all destinations in England can participate in the programme through the Thematic element of the project. This activity will be focused around groups of similar destinations, which when joined together, will be promoted under a specific tourism theme. 

The project also aims to boost business tourism through promoting local goods and services to international conference and exhibitions buyers. VisitEngland coordinates the project nationally, working with local partners to design and deliver specific activity.

Latest on RGF campaigns and projects

Thematic Campaigns

The five themes and main markets for the thematic campaigns will stay the same throughout the project lifetime.
 
Five key themes:

  • Heritage
  • Culture
  • Coast
  • Countryside
  • Sport

Three main markets:

  • Pre-family
  • Family
  • Empty nesters

 
Current Campaigns within the four key themes

Heritage: Romantic Heritage City Breaks
Culture: Cultural Cities
Coast: Coastal Escapes
Countryside: Rural Escapes

Media partnerships

For information about our current partnership opportunities and thematic campaigns visit our Media Partnerships and Opportunities page.

For more information about the thematics please email Georgina Heathcote, Marketing Partnerships Manager, RGF,  or call on: +44 (0)20 7578 1441

Read here for information on Thematic Marketing Campaigns for Partners.

Business tourism

RGF funds are available, to be combined with match from DMO’s and their local private partners, for contribution towards the costs of developing their destinations Business Tourism activity. RGF is being used to support England presence at major international events, exhibitions, trade shows, and to support sales missions, networking events and workshops.

VisitEngland has put together a list of the Business Tourism opportunities for 2014/15 which DMO’s can become involved in. 

For information about the opportunities featured in the Sales and Marketing Opportunities document (PDF, 3.8MB) and how to attend please email Polina Perry, Exhibitions and Events Manager, or call on:  +44 (0)207 578 1472

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