Visitor Attraction Quality Assurance Scheme
A real mark of quality
ngland has an amazing range of attractions for you to visit – from historic houses to museums and art galleries; gardens, theme parks, safari parks, and zoos - but deciding where to go can be a challenge. One key way to help you is to choose an attraction which has been awarded the VisitEngland Quality Rose Marque.
The Visitor Attraction Quality Assurance Scheme assures that all the attractions that are part of the scheme have been independently assessed against national standards, so you can visit with confidence.
How are visitor attractions assessed?
Each attraction is visited by one of our experienced assessors, who will make an annual visit mirroring the experience you might have - starting from the moment you do the research. The assessors will review the full range of promotional material before the visits i.e. look at websites, leaflets and Facebook. They will also make phone calls to check how information, such as price of entry and wheelchair access, is handled.
The Assessor then looks at all aspects of the visitor experience - from the welcome, quality of the visitor interpretation, customer service in the onsite café and shop, to how easy it is to leave the car park for the journey home. The visit itself is unannounced, so the staff are unaware the Assessor is on site to ensure they have exactly the same experience visitors will have. They will also interact with individual members of staff.
The attraction is given detailed feedback on the visit, including recommendations about where the customer experience can be improved. The Quality Rose Marque is only awarded if the Assessor is able to confirm all areas important the potential visitor are the best they can be.
How will I know if they’re Quality Assured?
VisitEngland’s Quality Rose Marque is clearly displayed on the attraction’s website, leaflet and at the attraction itself. But if you can't see it, just ask.
Click here to access the full list of over 1,000 attractions which are part of the scheme.
The Cowhouse Dairy Ice Cream Range
at Chatsworth House in Derbyshire...Cowhouse Dairy Ice Cream Range Chatsworth