The cosmopolitan capital has bounced back from a history of great fires and world war blitzes to become one of the largest world economies, a three-time Olympic venue and a top tourist destination. Follow the city's artery, the River Thames, from The City's financial hub to the cultural West End, alive with theatres and flagship retail. Myriad sectors thrive, from business and professional services to creative and media and energy. Several London landmarks have made the UNESCO World Heritage list from Tower of London, to the Royal Botanic Gardens Kew. Top attractions make inspiring venues like private capsules on the London Eye and Tate Modern meeting rooms with London panoramas and lavish state apartments at Kensington Palace.