Leicestershire is a true heartland with a central East Midlands location on the M1's doorstep, three proactive universities and a rich history. With a footing in shoemaking and textile industries, the city now excels in engineering and financial services. Product launches and receptions go off with a bang at the National Space Centre, where you can climb the 138ft (42m) rocket tower. Colleagues enjoy Leicestershire away days with a rural twist following the Richard III trail to Bosworth Battlefield and drifting through war fields, market towns and aqueducts on a mellow Foxton Lock barge cruise. Get VIP treatment at Welford Road and King Power stadiums when the Tigers rugby and Foxes football teams play at home.