This area of central England embraces its heritage with Elizabethan castles, industrial-era canals and Shakespeare's birthplace. Once renowned for its cycle manufacture, clock making and coal mining, the region now has a thriving blue chip and motor industry and sits on busy Birmingham's doorstep. Coventry knows how to do business. The huge nave at modern Coventry Cathedral has hosted BBC TV shows and the Ricoh Arena holds conferences in its vast events centre. Challenge competitors to sword fights and archery at Knight School in the Capability Brown grounds at medieval Warwick Castle and dine in gatehouses at Norman Kenilworth Castle. Business takes centre stage on the rooftop restaurant at the Royal Shakespeare Company overlooking leafy Stratford-upon-Avon.