Privacy Policy

VisitEngland* is committed to protecting your privacy as a user of our website www.visitengland.com, and the confidentiality of any personal information that you may provide us with during your visit to the Site.

VisitEngland abides by the Data Protection Act of 1998 (see www.ico.gov.uk) and complies with its provisions to ensure that any data you provide is treated accordingly.

Information is gathered automatically by the web server, through the use of cookies on the Site, and also from your interaction through online requests for brochures as well as the submissions of online forms.

General information that is collected by the web server and which does not require any input on your part, apart from to log on to the Site, is data such as:

  • type of browser
  • operating system
  • IP address
  • domain name

Cookies and You

A cookie is a text-only string that is entered into the memory of your browser by our web server. The use of cookies enables our website to store information on your machine so that it can be retrieved at a later date. This is done so that we can monitor the number of people visiting our Site and to determine the country of origin of specific users. It also gives us the ability to personalise the site according to your requirements so when you next log on, you will be able to enter a user ID and continue planning your trip to Britain without having to state your preferences each time you visit.

If you do not wish to accept new cookies or wish to disable cookies altogether, you can set your browser accordingly using its menu bar. However the Site will then be unable to offer you a personalised service.

Our use of cookies

Cookies for improving service

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This is to ensure that the service is available when you want it and fast.

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser

Name: _utmz
Typical content: randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search)
Expires: 6 months

Name: EE3ID
Typical content: randomly generated number
Expires: 17 March 2016

Name: EEnglandID
Typical content: randomly generated number
Expires: 22 March 2016

Name: JSESSIONID
Typical content: randomly generated number
Expires: when user exits browser

Name: BC_BANDWIDTH
Typical content: randomly generated number
Expires: when user exits browser

Name: SS_X_JSESSIONID
Typical content: randomly generated number
Expires: when user exits browser

For further details on the cookies set by Google Analytics, please refer to the Google website 

Cookies for commenting on our blog (hosted by TypePad)

Name: _qca_[random number]
Typical content: randomly generated number
Expires: 18 January 2038

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser

Name: _utmz
Typical content: randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search)
Expires: 6 months

Online Forms

Any information that you provide online, should it be a request for brochures or an email query is captured into our database. Primarily, the information provided is used to fulfil any queries and requests that have been sent to us, and also to keep you updated with news and promotions concerning Britain as your holiday destination, should you opt-in to receiving information from us. The gathered information also helps us to improve our website, by making it more personal for each individual user.

This information is confidential and is not passed on to our selected partners without your consent.

This privacy statement only applies to www.visitengland.com. Third party sites that are linked to from this site, are not covered by this statement. You should check the privacy policy for the site in question to determine how your information will be used when visiting that site.

* A statutory body incorporated under The Development of Tourism Act 1969 as the British Tourist Authority.

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