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Strategic Framework for Tourism in England

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The Strategic Framework for Tourism in England 2010-2020 and its associated industry action plans are the product of extensive consultation and collaboration with England's tourism industry. It sets out the ways in which the industry can work together to achieve a five per cent growth in value, year-on-year, over the next decade.  This will lead to an additional £50bn in expenditure and the creation of 225,000 jobs.

Within this section you will find further details on the Strategic Framework including industry action plans and annual progress reports. In addition, our case studies demonstrate best practice towards meeting the Strategic Framework’s core objectives. 


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Vision and objectives

The Strategic Framework's 10-year vision is to maximise tourism's contribution to the economy, employment and quality of life in England. 

Find out more about its four key objectives. 



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Industry action plans

Action plans have been developed by the industry to deliver on the Strategic Framework's objectives.

Access the action plans here.



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Monitoring and reporting progress

Progress on the Strategic Framework's delivery is reported annually. 

Download the latest reports.



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Strategic Industry Advisory Group

The Strategic Industry Advisory Group supports our role in monitoring and implementing the Strategic Framework.




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Case studies

Read our best practice case studies from Durham, Peak District and more to find out how destinations are delivering the Strategic Framework in their areas.




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Further information

If you have any enquiries about the Strategic Framework or any of the action plans please contact us



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