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Tourism in England

It's official. Tourism is one of England’s biggest industries and it's growing fast. Generating around £106bn a year, English tourism employs over two million people and supports thousands of businesses. The industry is guided by the Government’s Strategic Framework for Tourism in England for 2010-2020 which is focused on improving year-on-year growth over the next decade. Find out more about the strategy and related action plans below,. 

About Tourism in England

Learn more about the value of tourism to England's economy and how tourism organisations are working together to make a difference at local level.

Tourism key facts and trends infographic

The Value of Tourism in England

Did you know that England welcomes 25million visitors a year? Read our facts and figures about the difference tourism makes to England's economy.

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How Tourism is Managed

Find out who’s who in our guide to the delivery organisations that make up England’s tourism landscape and find out more about Destination Management Organisations (DMOs) and Local Enterprise Partnerships (LEPs).

National Strategies

Learn more about the Strategic Framework for Tourism in England and related industry action plans, and read case studies on best practice delivery by destinations around the country.

Strategic Framework and Action Plans

Strategic Framework for Tourism in England

The Strategic Framework for Tourism in England 2010 - 2020 and its associated Action Plans are the product of extensive consultation and collaboration with England's tourism industry. Find out more.


The Government Tourism Policy

This cross-Government approach is designed to ensure that tourism takes its rightful place as a positive contributor to the nation’s economy, employment and quality of life.

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Our Corporate Strategy and Business Plan

Our Corporate Priorities help shape the work of the VisitEngland organisation, and our role as the National Tourist Board for England.

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