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Annual Survey of Visits to Visitor Attractions

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside other key information such as entrance fees and visitor profiles.

The results from this survey are reported each year in late summer, providing an overview of the visitor attraction sector.

It should be noted that the survey is carried out using a self-completion methodology, with a mix of online and postal interviewing. The self-completion approach means that we are unable to verify results provided by individual attractions beyond a very basic “sense check.” Read more about our methodology (PDF, 122KB) here

Survey users should also be aware that while all English attractions are invited to participate in this research, not all choose to do so, and among those participating, a number choose to do so anonymously. The lists of attractions in the report therefore include only those who choose to participate and make public their results.

The Annual Survey of Visits to Visitor Attractions is an Official Statistic, and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting official statistics.

If you are an attraction in England, you should have recently received a copy of the survey regarding your 2014 visitor figures. If you have not received the survey, or have any other questions, please contact [email protected]

*This file was amended on 15/08/2014 to update a number of records add in Flamingo Land Theme Park and Zoo, and on 30/09/2014 to add in National Glass Centre


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