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Insights and Statistics

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Our Insights and Statistics section gives you access to a wealth of in-depth market intelligence about the English tourism landscape. You can find information about the size and the value of the market, the latest business performance trends, and find out who your visitors are and what they think.

Our Research

Not sure where to find what you need? Explore our sections below or take a look at our Research A-Z, which lists our research alphabetically by research topic. You can also take a look at our research timetable below to find out when the next set of results will be released.

Tourism In England Key Facts and Trends infographic

The Value of Tourism in England

All the most important facts and figures about English tourism – volume, value and recent trends. In 2014, visitors spent £82 billion on tourism in England. The sector is worth £106 billion to the English economy, and supports 2.6 million jobs.

Latest trends dashboard

Latest Reports

In this section you can find the latest monthly and annual reports from all the different surveys that we run, as well as other new research findings and a dashboard with detail on the latest trends

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Research A-Z

A comprehensive listing of VisitEngland's research, listed alphabetically by topic

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Release Timetable

The release timetable provides details of upcoming reports and expected publication dates over the coming year.

Market Size and Value

Our Market Size and Value section provides detailed information about domestic overnight, inbound and day trip tourism, including the most recent monthly survey data, together with analyses of economic impact and employment. In addition, you can find information here about the economic contribution of tourism, and the number of people employed in the sector.

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Domestic Overnight Tourism (GBTS)

The Great Britain Tourism Survey (GBTS) measures the volume and value of domestic overnight tourism, and provides detailed information about trip and visitor characteristics.

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Domestic Day Visits

The Great Britain Day Visits Survey (GBDVS), launched in 2011, measures the volume and value of tourism day trips in England, including detailed information about trip purpose and other trip characteristics. Updates are released each month.

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Inbound Tourism

Inbound tourism is measured by the International Passenger Survey (IPS), run by the Office for National Statistics (ONS), and provides information about the volume, value and source market of international visitors to the UK. UK results are released each month, with results for England and its regions available quarterly.

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Economic Impact and Employment

The Office for National Statistics’ Tourism Intelligence Unit (TIU), has produced a number of papers looking at the value of tourism to the economy, including a UK Tourism Satellite Account, measurement of the regional value of tourism, measurement of the supply side of tourism, and guidance notes on measuring tourism locally.

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Destination Analysis

All of the surveys that measure the volume and value of tourism provide results for the regions, counties and towns of England. This section provides links to the most important analyses.

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Official Statistics

The Great Britain Tourism Survey (GBTS), Great Britain Day Visits Survey, England / UK Occupancy Survey and the Annual Survey of Visits to Visitor Attractions are all Official Statistics - find out more about what these mean.

Research Topics

We carry out a wide range of research about English tourism – this includes information about accommodation, visitor attractions, business performance, visitor satisfaction, consumer behaviour, future trends and many more subjects. You can get access to the latest reports and results in our Research Topics section.

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Accommodation Research

Find the latest information about performance in the accommodation sector, including occupancy and business confidence reports, as well as statistics about accommodation stock and research about our Quality Assessment Scheme.

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Attractions Research

Each year, visitor attractions in England are asked to provide information about visitor numbers and other aspects of performance – you can find the results from this survey here, together with listings of the most visited attractions nationally and by region. You can also find the latest reports on business performance and confidence in the attractions sector.

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Business Confidence and Performance

The Tourism Business Monitor is a survey of accommodation and attractions businesses which takes place five times a year (January, Easter, July, September and October) – results are published in total and for different types of business. We also carry out qualitative research among senior decision makers to help us understand more about performance trends.

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Destinations and Destination Types

Almost all our research is carried out at national level, but where possible we produce results for individual destinations and for destination types (e.g. rural, seaside etc). In this section, you can find links to this information.

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Consumer Behaviour

As consumer needs, wants and attitudes keep changing, we help you understand more about your visitors. Topics covered include the impact of the economic downturn on holiday-taking, visitor satisfaction, motivations and barriers, and the decision making and booking process.

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Future Trends

We have carried out research to understand the trends that are likely to affect domestic tourism over the next ten years – find out what these trends are, and what their implications are for tourism businesses and other organisations.

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Research FAQs

Get answers to our most commonly asked questions about tourism research and insights.

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Other Resources

Many organisations conduct research and provide market intelligence on tourism related subjects. Here you can find out what’s available and links to the various information sources.

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