You are here

For Destination Organisations

Oxford skyline

Destinations are the places that people want to visit and experience; they are the heart and soul of England's Visitor Economy. Destinations are diverse - they don't always fit neatly into county (or national) borders or within public sector administrative boundaries. They may cover a single destination, e.g. Oxford, or a number of smaller destinations with a strong identity caused by its natural geography or landscape well-known in its own right, e.g. the Cotswolds.

Below you will find information about organisations that have a role in developing tourism locally, details of England's Destination Management Forum and a wide variety of helpful resources for those who are involved in destination management.

About Destination Management

Destinations are multifaceted places containing a number of stakeholders with their own specific needs. Experience shows that without collaboration, coordination and a continued focus, places do not evolve with a common purpose. To create a successful and sustainable visitor economy in an area, all the components that make a successful destination need to be managed in an integrated and long-term way, with a clear focus on the needs of both residents, businesses and visitors. This is pivotal to the objective "to offer compelling destinations of distinction".

Map and compass

Explore Destinations and Tourist Information Centres

Use our interactive map to find Destination Organisations across England. If your organisation, group or entity has a role to manage tourism locally and is not included in our map please get in touch.

Image of waitress serving a customer in a restaurant

Developing your Destination Management Plan

Download a full range of resources and workshop materials to help you prepare and develop your destination management plan.

Destination Communications

Sign-up to our monthly update of opportunities from VisitEngland and our key national partners and view our past newsletters.

Destination Management Framework Action Plan

The Destinations Management Industry Action Plan, part of the Strategic Framework for Tourism, focuses on helping destinations to understand the importance of destination management to the visitor economy.

Destination Management Forum

The Destination Management Forum (DMF) comprises of members from destination organisations around the country who meet twice a year. The aim of the Forum is to improve understanding of destination management and planning amongst local stakeholders.

Destination Management Forum

Find out more about the Destination Management Forum, its focus and how it works.

Image of bridge in Bath

Destination Management Forum members

Get a full list of Destination Management Forum members plus profiles of the Chair and Vice-Chair.

Image of destination forum event

Destination Management Forum Past Events

The Destination Management Forum aims to be a transparent event. To help achieve this all presentations and outcomes will be published for anyone to access following each event.

Destination Management Resources

The resources in this section aim to support managers of tourism at a local level and acts as a portal to bring together existing resources. The materials are drawn from a number of organisations that have developed resources that are of benefit to a Destination Manager.

Tourism Business Improvement Districts (TBIDS)

Learn more about how Tourism Business Improvement Districts (TBIDS) is helping local regions and the work of the Early Adopters Group.

Marketing Engagement with English Destinations

We can support your marketing activities nationally and internationally to help you achieve your international marketing ambitions. This section gives you an overview of the support provided and key contacts across the organisation.

Developing Accessible Destinations

Resources to help destination managers ensure that their destination meets the needs of more than 1 in 5 of the population who have a health condition, impairment or access need.

State Aid Regulations for Tourism

Information and presentations from the State Aid (regulation for tourism) Seminar

Business people walking

For Businesses

Whether you are an accommodation provider, an attraction or other tourism business, you can access a host of advice and resources to help you grow your business including our online "Pink Book" of legislation, our Online Marketing Toolkit, and tips on becoming more sustainable and accessible.

An outdoor performance at the Derby Feste, Derbyshire © VisitEngland Images

The Evening and Night-Time Economy

The night time is a relatively untapped part of the visitor economy. The Association of Town Centre Management believes it could be worth up to £66bn. This briefing, written in association with ATCM, will give you an insight into the potential opportunity for destinations in England.

Social Media Outline for Destinations

Learn about Vocal Locals, an initiative designed to help destinations embrace technology. Also download our social media guidance for destinations.

Image of Chester city centre

City Centre Management

Guidance for Destination Managers on working with town teams to improve the visitor economy in cities.

image of VisitEngand scheme signage

Local Schemes

Information for destinations who wish to operate a local assessment scheme for tourist accommodation.

Destination Volume and Value

Insights and statistics on destinations including domestic overnight tourism and day visits.

Destinations and Destination Types

Insights and statistics on coastal, urban and countryside destinations.

Image of Birmingham City

Destination Case Studies

Read case studies on how various destinations have tackled challenges

Image of a fairground wheel lit up at night

Tourism Planning Guidance

Information on the Tourism Planning Guidance for England and the National Planning Policy Framework (NPPF).

Keep it Real Logo

Keep It Real

The Keep It Real marketing toolkit showcases examples of best practice in sustainable tourism across England, based on the principles of Wise Growth.

Image of a coach

Welcoming Coaches and Groups

The Welcoming Coaches and Groups guidance provides best practice tips and advice to help destinations meet the needs of coach tours and groups.

Business people

Guidelines for appointing Tourism Consultants

Guidelines on the appointment and use of tourism consultancy services

Rugby balls and trophy

Campaigns and Opportunities

Find out how to make the most of current and upcoming opportunities and campaigns including Holidays at Home are GREAT, Rugby World Cup and Year of the English Garden 2016.

Latest Twitter updates


To add items to favourites …

… you need to be logged in.

If you already have an account, log in.

Or register a

Access your account

Enter your e-mail address.
Enter the password that accompanies your e-mail.
Forgot your password? Recover your account
Don't have an account? Register an account