Our research shows that British and international visitors from this market segment currently spend over £3 billion on overnight tourism trips in England each year. This is more than the annual spend of all visitors from the USA.
Many tourism businesses are realising that catering for disabled and older customers is now a necessity and a win-win situation that brings a host of business benefits. In contrast, for businesses that are yet to recognise the needs of these customers, there is an increasing risk of losing market share and reputation, whilst also risking the legal challenge from discrimination.
There are three aspects all businesses need to address to provide access for all – it’s not all about making expensive physical alterations to buildings: Customer service and training – being disability aware with the right attitude and confidence to serve all customers; information and marketing – providing detailed information on the accessibility of your facilities and services and making this information easy to find; and physical facilities – making reasonable adjustments to buildings and facilities so they are easy for everyone to enter and move around.
We provide a range of guidance, tools and resources to help you provide access for all. Make some quick and low cost improvements using ‘Easy does it’; write an Access Statement using our online tool; and promote your accessibility using ‘Speak up!’, our annual Access for All Award and the National Accessible Scheme.