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For Businesses

Welcome to our online resource for tourism operators, containing tools, guides, information, features and advice to help you and your business.

Business Advice Hub

Find practical information on where to get help when starting up, securing funding, how to hire staff and taking card payments, as well as understand your legal obligations with The Pink Book Online, the guide to legislation relevant to accommodation providers in England, to find out what licences you need to acquire and your rights in the event of a cancellation.

Explore our Online Marketing Toolkit, a step-by-step guide to help you make the most of digital marketing, and gain an insight into what different target markets are looking for. You can also learn best practice tips from successful operators and gain practical advice from our case-study led features.

Find out how to cater for the growing accessible tourism market and follow our easy to use Access Statement Tool, as well as discover some simple steps – and benefits – on becoming more sustainable. There is also information on the benefits of gaining a quality grading by participating in VisitEngland’s National Quality Assessment Schemes for accommodation and visitor attractions and discover how to apply for the prestigious VisitEngland Awards for Excellence.

A double bed (c) Alex Hare

Growing your Business

Discover guidance on setting up, finding a mentor and securing funding.

The Pink Book Online Logo

Understanding Legislation

Explore the Pink Book Online, including our Fire Risk Assessment Tool.

A couple sitting with a dog (c) VisitBritain/Rod Edwards

Understanding your Markets

Insights into market research and how to cater for your target markets.

A tour guide at Oxford Castle providing good customer service (c) Alex Hare

Developing your Offer

Learn practical tips and advice from other operators.

A VisitEngland 3 star Guest Accommodation sign.

Quality Assessment for your Accommodation

Find out about VisitEngland’s National Quality Assessment Scheme and star ratings.

A VisitEngland sign for a quality-assessed attraction.

Quality Assessment for your Attraction

Discover more about VisitEngland’s Visitor Attraction Quality Scheme.

An elderly man and his partner chatting with a concierge (c) VisitBritain/Pawel Libera

Providing Access for All

Understand the accessible tourism market and promote your accessibility with our Access Statement Tool.

Outdoor bicycle rack (c) Alex Hare

Maximising your Sustainability

Find out about sustainable tourism certification and why being more sustainable makes good business sense.

Infographic of the modules in VisitEngland's Online Marketing Toolkit

Promoting your Business

Explore our Online Marketing Toolkit and read advice on managing your reputation.

A staff member providing training to a colleague (c) Alex Hare

Developing you and your Team

Tips on mentoring, hiring staff and customer service training.

Lady Cobham CBE and James Berresford presenting an award

Applying for the VisitEngland Awards for Excellence

More about the VisitEngland Awards for Excellence and tips from our award winners.

A staff member serving a customer at a cafe (c) Alex Hare

Managing your Finances

Find advice on card payments and organisations that can help you manage your finances.

Front cover of Quality Edge, issue 20

Quality Edge

Read the latest edition of our Quality Edge magazine.

A snowy riverbank

Crisis Management

Read more about how to respond effectively to an extreme weather crisis.

Blackpool tower

Tourism Planning Guidance

Information on the Tourism Planning Guidance for England and the National Planning Policy Framework (NPPF).

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