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About Us

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England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.

VisitEngland is the country’s national tourist board. Our role is to grow the value of tourism by working in partnership with the industry to deliver inspirational marketing campaigns and to provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights.


Find out more about us


Our Purpose and Role

As the National Tourist Board for England our purpose is to ensure that tourism in England thrives. Find out more about our role, mission and activities

Corporate priorities

Our Corporate Strategy and Business Plan

Our Corporate Strategy lays out five priorities to be achieved over the next four years, to help support the delivery of the Strategic Framework for England.

Annual report 2013-2014 cover

VisitEngland Annual Report

The VisitEngland Annual Report 2013-14 reflects on our activity and key achievements over the last year in meeting the ambitious growth targets set by the Strategic Framework for Tourism in England 2010-20

Our Board and People

Our Board and People

Find out more about our board members and directors of our three key directorates: Strategy & Development, Enterprise and Marketing.


Want a career in tourism? Find out about our latest vacancies, or access relevant job sites to help you on your way.

Read our FAQs for more information about VisitEngland and tourism in England.

Frequently Asked Questions

Read our FAQs for more information about VisitEngland and tourism in England.


Find out about our transparency and corporate policies including details of our spend and organograms.

Contact Us

Get directions to our head office and other information.

Working together

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National Strategic Partnerships

We are developing three-year strategic partnerships with national bodies to deliver visitor economy growth. Find out more about our partners.

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Campaigns and Opportunities

View our current campaigns and opportunities to get involved.


Get information on upcoming key events and tradeshows.

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Connect with us

Connect with us on social media for all the latest news and research reports from VisitEngland.

Latest Twitter updates


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